I came across Axiology Beauty on Instagram, their lux gold packaging caught my eye. It’s gorg right?! Axiology is an indie beauty brand that makes cruelty-free, vegan lip products that are TO DIE FOR.

Lately, I’ve been thinking more about ethics and values in the beauty industry, which obviously vary from brand to brand. I want to make sure I’m supporting companies that have values which align with what I personally stand for and believe in. Axiology donates a percentage of their profits to the Orangutan Foundation, and you won’t find any palm oil in their products. Their super cute cardboard packaging is made from 100% post consumer recycled material at a factory in Bali that is female-owned and operated.

INGREDIENTS
Avocado oil, castor oil, and coconut oil are just a few of the nourishing ingredients that make the lipsticks super moisturizing. Orange essential oil is super soothing and makes the lippies smell so fresh. The ingredient list is short, simple, and I feel 100% safe putting these products on my lips.
IDENTITY
This shimmery, cool-toned peony pink lipstick has been an essential in my makeup-bag lately. It’s pigmented, but still subtle enough for every day.

PHILOSOPHY
For me personally, this lipstick was a bit too orange and didn’t flatter my complexion. The formula though… SO SILKY AND SMOOTH! But with that consistency, it was hard to build up coverage. If you want something sheer, than this is perfect. This is described as a matte, but it doesn’t dry matte. It just means that there is no shimmer/glitter, FYI!

THE GOODNESS
This lipstick is pretty sheer on it’s own, but has the most gorgeous silver shimmer. I think this would look so pretty overtop of a nude lip to add some shimmer and shine.

VIRTUE
Ugh. YOU GUYS! I have a feeling this is going to be my go-to summer color! It’s orangey-red with gold shimmer, which is going to look even more bomb once I’ve got a bit of a tan.
BLISS LIP CRAYON
If you want something hella pigmented, I would go for one of their lip crayons! This coral shade is super opaque, but it’s just as moisturizing as the rest of the lippies and won’t leave your lips feeling dry.

To sum it up, I am in love with these lipsticks! They do need a touch up every couple hours, but I never feel like I need to apply a lip-balm underneath as these are so hydrating. The product does layer really nicely, so it makes touching up easy.

So ladies, I challenge you to think about where your money is going and what type of business practices you’re supporting the next time you buy cosmetics. Axiology proves that we can still look good and do good ;)!

You can find Axiology lipsticks and lip crayons on Axiology.com, Sephora.com or in some Sephora stores.

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