Too Faced Cosmetics: Behind The Brand

Jerrod Blandino started Too Faced Cosmetics with Jeremy Johnson (at the time BFF and now hubby) in 1998. They’ve been creating innovative and incredible makeup for nearly 20 years, and of course delivering it in the cutest of packaging!

Jerrod worked for Estée Lauder at their counter in Saks Fifth Avenue in the 90’s, and boy I wish I could have seen him in action! He would take different makeup from all around the store, crush it, mix it, and make his very own cosmetic concoctions. Jerrod wanted to find a way to make makeup more fun, carefree, and creative. Combine Jerrod’s creative spirit with Jeremy’s business savvy brain, and ta-da, Too Faced was born! Of course, it’s no surprise their badass ways landed the brand a Vogue feature during their very first week of being in business.

Office Glam! Via Instagram @JerrodBlandino

Your juicy lips and sparkling eyes can thank Jerrod and Jeremy, as Too Faced was the first company to come out with glitter eyeshadow and lip plumping gloss! They’ve put it best by describing themselves as “A serious makeup brand that knows how to have fun!” The best part of it all is that they’ve managed to do this all while still being a cruelty-free brand! Just days ago, they announced the launch of their Too Faced Animal Rescue Fund and Clover Palette.  Clover is their adorable fur baby and company mascot, he’s alongside is dad’s every day in the TF Headquarters!

I’ve decided to give you a little round-up of my holy grail products from the brand. Here’s what I’ve loved and will continue to love!

Better Than Sex Mascara
They are seriously on point with the name of this one. I swear by this mascara, it delivers insane volume and fluttery lashes every single time.
Natural Eyes Eyeshadow Palette
With so many neutral palettes on the market, it’s hard to stand out. This palette has truly stood the test of time with me, I’ve repurchased it twice! It has absolutely everything you’ll need from shimmers to mattes, to create a complete look. The formula of these is to die for, and I love how they separated the shadows in to 3 different looks to give us some inspo.
Glitter Glue Shadow Primer
Nothing is more frustrating than packing on a shimmery shadow to have glitter fall-out all down your face throughout the day. With this primer, I know things will stay put! Plus, I find it really amplifies the pigment of the shadow and really makes it pop!
Sweetheart Perfect Flush Blush
If the gorgeous little heart packaging weren’t enough, the formula inside it is definitely obsession-worthy. These blushes come in beautiful shades, with just the right amount of shimmer for a perfectly flushed look.
Melted Liquid Lipsticks
Almost every beauty brand has a liquid lipstick, but the TF formula is hands down the best! These lippies deliver incredible pigmentation and longevity while still feeling comfortable on your lips! See my full review and swatches here!

Too Faced Mascot and face of their newest palette, Clover! Via Instagram @JerrodBlandino

Jerrod and Jeremy’s passion for makeup, love for animals, and positive energy they bring to this industry is so incredibly inspiring. I cannot wait for the launch of the Clover palette! What are your favourite Too Faced products?

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